The Truth of Real Over Refined: An Unapologetic Manifesto
Real Over Refined
We stand on the frontline of the food revolution. We are the defenders of the real, the champions of authenticity, and the warriors against the refined. Our tagline is not just a catchy phrase; it's our heart's manifesto. It's "Real over Refined." We believe in the prime power of pure, unprocessed food.
What Makes Food Real
About 60% of the American diet is comprised of "food like substances". So what even is real food? What does it mean? To us, real food has not been tampered with, or dressed up in artificial colors or flavors. It's food in its ideal state, minimally or unchanged from its real form. It's food that optimizes your health, not compromises it.
When Does it Stop Being Food
So, when does food stop being food? When it's refined. When it's stripped of its natural nutrients and loaded with preservatives, additives, and other unnecessary fillers. When it's more chemistry than cuisine. That's when we say, it's no longer food. It's something else, something less. Something that does more harm than good. Unfortunately, we see this all too much in the supplement industry.
Supplement Companies & Refining
Many supplement companies have jumped on the refining bandwagon. They pack their products with fillers and synthetic man-made ingredients, turning what should be beneficial into something detrimental. They claim to optimize your health, but in reality, they are part of the problem, not the solution.
Dedicated to Real Food Supplements - Our Mission
We are dedicated to real food supplements. Supplements made from real food, without any of the refined nonsense. Our mission is to provide the prime, the ideal, the optimal. We are here to bring the real back into food, one supplement at a time.
In conclusion, we are not just a brand. We are a movement. A rebellion against the refined. We believe in the power of real food and we are dedicated to bringing it back into our diets, into our lives. Join us as we fight for real over refined. Because real is not just better, it's necessary. It's time to optimize our health with real food supplements.